mutuals agency personalizes your audience interactions.
mutuals Agency is an entertainment company with an emphasis on audience, using market research to empower and inform all of our work. By investing our time, energy, and resources into each of our clients, we seek out artists and audiences that add value to the larger conversations happening both within and outside of their work. We act as an extension of your team through the three avenues of agency strategy, market research, and management.
Traditional demographics do not provide a 360° view of an audience. Understanding audience and community is a job within itself. In fact, it is our sole job. Our intensive insight allows for a deeper understanding to cater to and work alongside your direct audience. Other companies cater to age, gender, and location - we tell you that and everything else.
We ensure audience members feel seen, heard, and valued through targeted campaigns across a variety of platforms, using market research to empower and inform all of our work.
We value outstanding work ethic, community, consistency, and innovation.
Our extensive insight allows for a deeper understanding to cater and work alongside your direct audience.